MANTA TRUST :: Rebranding
A rebranding project for Manta Trust.
Manta Trust Rebranding
A rebranding campaign for a non-profit organization created for a project in third-year graphic design.
This project required that students choose an existing non-profit organization and completely rebrand it. The project also involved designing a newsletter and advertising campaign to showcase the new branding.
I chose to rebrand an organization that I feel passionately about, the Manta Trust. Manta Trust is a non-profit organization dedicated to the conservation and research of manta and mobula rays around the world.
Newsletter
I created a newsletter that embraces the new branding of the Manta Trust and spreads awareness about their various endeavors, as well as offering information about community involvement and corporate sponsors.
Ad Campaign
Manta Trust has a program dedicating to cataloguing individual mantas that are sighted in the wild. I chose to build an advertising campaign around the concept of keeping track of individual animals, and combined that with a familiar online dating app's interface to encourage interested viewers to visit the website and learn more about manta rays.
